Amber Le Bon tries out a range of hair-raising styles as she fronts a new campaign for shampoo brand Pantene.

The 20-year-old model is given an Eighties makeover for the ads, which promote the new Pro-V Volume and Body collection.

And her voluminous locks even given rival Cheryl Cole a run for her money, who is the face of rival brand L'Oreal.

Hair-raising: Amber Le Bon is the new face of Pantene Pro-V, seen here promoting the Volume and Body collection for the shampoo brand

Standing tall at 5ft 10in, Amber is the daughter of model Yasmin and Duran Duran singer Simon.

After graduating from Heathfield St Mary's School two years ago with A-levels in music, history of art and photography, the pretty brunette is now carving out a career as a model.

Amber has signed to Models 1 - the agency that has represented her mother for 19 years.

While she is taller than her mother, both women share the same hip and cup size.

Bring on the curls: The model wears lashings of blood red lipstick for a more casual look in skin-tight black leggings and a baggy top

Her modelling portfolio says Amber has a 32-25-37 figure, while mum Yasmin has 34-26-37.

Despite having only recent signed with Models 1, Amber is already making quite a name for herself in the fashion industry.

She has appeared in advertisements for High Street chain River Island and is the face of luxury lingerie range Myla.

Nice quiff: In another shot her tresses are fashioned into this towering style

Amber first experienced the modelling industry at an early age after Yasmin brought her as a 20-month-old toddler on to the catwalk at a Chanel show.

In this latest campaign for Pantene, Sam McKnight transformed Amber's hair into a range of Eighties styles using products from the new range.

In a signature shot, she is dressed in a pink neon dress with gold cuff bracelets and wavy bouffant hair.