With a top fashion photographer behind the camera, and one of the world's greatest models in front, expectations run pretty high. And Nick Knight's latest images of Kate Moss certainly delivered.
There are just four of the ethereal-looking shots, in which the supermodel showcases her latest collection for Topshop - and thanks to a very soft focus lens and bright back-lighting, a smoky-eyed Moss looks at least a decade younger than her 36 years.
For her 12th collection for the High Street giant, which launches on Friday, Moss continues to take inspiration from her own wardrobe. 'I just think of what I want to wear in the summer,' she says. 'They're all still really me.'
Ethereal: Kate Moss models a floaty white lace-trim blouse (£50) from her latest collection for Topshop
She admits that her penchant for a sexy look has seen hemlines inch higher and higher. 'I always like it to be sexy,' she told Grazia magazine. 'Even if I've done something quite classic, I always want it shorter - I want things shorter and shorter.'
She looks particularly stunning in a green leaf-print maxi (£75) accessorised with nothing more than oversized cocktail rings and loose wavy hair, while another shows her in a barely-there white lace 'angel-sleeve' frock (£70).
One image shows her in tiny striped lace-up shorts (£45) - no doubt inspired by the hotpants she is so frequently photographed wearing, while another allows just a glimpse of a sheer lace-trimmed blouse (£50).
But dresses, as stipulated by Topshop boss Sir Philip Green, are the main focus of the collection - no doubt in an effort to repeat the success of the pansy-print and clover-print designs from previous seasons.
Boho-chic: A leaf-print dress (£75) looks set to be a sellout piece from the collection
Signature style: The supermodel wears super-tight hotpants and delicate lace in the campaign images, shot by fashion photographer Nick Knight
'He always wants more dresses,' she revealed. 'Dresses, dresses, dresses. So I've done quite a few this time.'
And from minis to maxis, floaty pastels to statement prints, it's all there - every piece screaming boho Ibiza chic.
Shorts and playsuits also feature heavily in the summer 2010 line, in fabrics as diverse as velvet, lace and suede.
Embellishment comes in both glamorous (beads, chains and sequins) and folksy (appliqué flowers and crochet) guises, while a multicoloured feather shrug is pure fashion fantasy.
You'll need a slight Moss-like frame to pull of some of the more delicate pieces - this season's trend for underwear as outerwear is very much in evidence - but loose, floaty shapes and vintage-inspired cuts provide a forgiving alternative for curvier fans of the model's style.
Frock stars, from left: Circle lace dress, £65; garden dress, £65; halter playsuit, £45, all Kate Moss Topshop
Taking it to the maxi: Scatter diamante dress, £180; Florence dress, £120; washed floral dress, £80
In fact the whole collection is very wearable, and set to be standard attire, along with wellies and sunglasses, on the festival circuit this summer.
But the Kate Moss collection is not the only exciting launch to hit Topshop stores this season. Fashion insiders are eagerly awaiting the launch of up-and-coming label Meadham Kirchoff's first High Street collaboration (also launching Friday), which features pretty glitter polka dots.
The capsule collection will join lines by Richard Nicoll, Marios Schwab, Emma Cook and Ashish.
This month also saw the launch of the store's first - and long-awaited - collection of make-up, which, with its vibrant colours and on-trend packaging, has already proved a hit.
The Kate Moss collection is available worldwide from Friday at www.topshop.com; 0845 121 4579
Festival favourites: Sequin embroidered cape, £70; vintage bouquet slip, £50; Feather cape, £85
Shorts story: Velvet hotpants, left, £60, and grey suede cutwork shorts, £70
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